Your Teammate Creates An Outreach Sequence With 10 Steps In It And Asks You If You Think That’s A Good Length. How Do You Respond?

• “That’s a good start, but you should probably plan on creating a few additional steps.”
• “That’s probably good. 10 is usually the right number of steps to have.”
• “That’s probably too many steps. It’s generally best to end a sequence at five steps because you won’t get many additional responses after the fifth attempt.”
• “Hard to say. There isn’t a single best practice around the right number of steps in an outreach sequence.”

The correct answer is:

• “That’s probably too many steps. It’s generally best to end a sequence at five steps because you won’t get many additional responses after the fifth attempt.”

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Sources: HubSpot Inbound Sales Course

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