What are two main reasons to use personalization?
To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement
Read moreAuthor: Emilia Clarke
In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has
Read moreTrue or false? You can use custom contact properties you’ve created for forms as personalization tokens.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreYour colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea,
Read moreTrue or false? You can use personalization tokens in email subject lines.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreHow do personalization tokens differ from smart text created in HubSpot?
Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed
Read moreTrue or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreIt’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
A high rate is good because that means the users are ‘bouncing’ from page to page. A high rate is
Read moreHow can you ensure that your website stays visually consistent?
Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page
Read moreJana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. The correct answer is: Your
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