Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

By showing price-comparison charts that illustrate their bread’s value to potential customers. By presenting splash ads that will dominate a potential customer’s

Read more

Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?

They appear as full-page ads when a potential customer uses the phrase “artisan bread.” They place ads with photos embedded in unrelated

Read more

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. Television campaigns, which promote her

Read more