Contextual Marketing Certification

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement

The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea,

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

A high rate is good because that means the users are ‘bouncing’ from page to page. A high rate is