Google Ads Search Certification Archives

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

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Google Ads Search Certification

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?