Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

• She doesn’t have to think of all the related saucepan keywords.
• She can explicitly choose keywords to ignore.
• Her ad will only show for “blue saucepans.”
• She can easily select the color she wants to focus on.
• She can choose the exact searches her keywords will match.

The correct answer is:

• She doesn’t have to think of all the related saucepan keywords.
• She can easily select the color she wants to focus on.

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Sources: Google Ads Search Certification Course

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