Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

• Apply recommendations across multiple layers of his advertising strategy
• Stay focused on certain keywords
• Make use of the expanded daily update frequency
• Receive information on general trends

The correct answer is:

• Apply recommendations across multiple layers of his advertising strategy

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Sources: Google Ads Search Certification Course

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