You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

• Adding more specifics to the ad.
• Tweaking the speed of your website.
• Decreasing the bid for the ad.
• Cloning the ad multiple times.

The correct answer is:

• Adding more specifics to the ad.

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Sources: Google Ads Search Certification Course

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