OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

• They’re published on 100% recycled materials.
• They enable OfficeKing to measure store visits.
• They use the consumer’s name throughout the ad.
• They encourage customers to call OfficeKing, rather than visit.

The correct answer is:

• They enable OfficeKing to measure store visits.

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Sources: Google Shopping Ads Certification Course

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