Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

• Motivation: enticement, calls-to-action, engagement
• Morale: increased satisfaction, higher retention, approval
• Development: upgrades, pre-rolls, experimentation
• Action: online conversions, store visits, sales lift

The correct answer is:

• Action: online conversions, store visits, sales lift

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Sources: Google Ads Video Certification Course

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