Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
- Multiple channels survey only ad-exposed groups of users.
- Multiple channels aggregate all your data into a single view.
- Multiple channels consolidate campaign data for actionable insights.
- Multiple channels may use different tools to measure brand lift.
The correct answer is:
- Multiple channels may use different tools to measure brand lift.
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Sources: Google Ads Measurement Certification Assessment Course
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