Which statement is true about time-decay attribution?
- It includes converting and non-converting paths.
- It gives more credit to the touch-points closest to the conversion.
- It’s the most advanced model in Google’s attribution products.
- It algorithmically evaluates individual customer paths.
The correct answer is:
- It gives more credit to the touch-points closest to the conversion.
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Sources: Google Ads Measurement Certification Assessment Course
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