Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

• Users actively researching and intending to buy new products or services
• Audience interest around different topics
• Input from specific landing pages and keywords
• Input from keywords, URLs, and apps

The correct answer is:

• Audience interest around different topics

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Sources: Google Ads Display Certification Course

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