Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target return on ad spend (Target ROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share
• Maximize clicks

The correct answer is:

• Maximize clicks

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Sources: Google Ads Display Certification Course

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