Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

• Reaches users based on their lifestyles, interests, and passions.
• Shows ads to users based on a combination of declared and inferred data.
• Connects him with audiences most interested in what he has to offer.
• Finds users that are similar to an original remarketing list.

The correct answer is:

• Connects him with audiences most interested in what he has to offer.

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Sources: Google Ads Display Certification Course

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