Social Media Objectives Should:

• flow from, and directly support, social media tactics
• adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)
• adhere to the CCAF framework: context, challenge, activity, feedback
• be finalized early, so marketing goals can be designed around them
• be independent of competing marketing and organizational goals

The correct answer is:

• adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound)

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Sources: Hootsuite Social Marketing Course

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