When Broadcasting Live On Social, Keep In Mind That The Best Broadcasts Are Ones That Feel Like A Conversation Between Brand And Viewer. Unlike Other Forms Of Social Video, You’ll Get More Views And Engagement If Your Video ________________.

• uses unusual lighting and sound effects.
• is full of interesting transitions and editing techniques.
• includes a pdf attachment with details from the broadcast.
• is short and action packed.
• is longer and repeats key points.

The correct answer is:

• is longer and repeats key points.

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Sources: Hootsuite Social Marketing Course

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