You Should Use The 3 R’s, Relevance, Reach, And Resonance, To Help You Evaluate Advocacy Candidates. Resonance Refers To ________________.
- the amount of interesting content, such as gifs, that they use
- the level of engagement they have with their audience
- the number of languages they can communicate in the amount of re-tweets they get
- the amount of times per day they post to social media networks
The correct answer is:
- the level of engagement they have with their audience
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Sources: Hootsuite Social Marketing Course
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