Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

• It will help the ad stand out and encourage people to click it
• It will guarantee the ad appears at the top of the search results
• It will increase the amount of users across your entire website
• It can increase the quality score of your ad

The correct answer is:

• It will help the ad stand out and encourage people to click it

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Sources:  Google Digital Garage Final Certification Course

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 Google Digital Garage Final Exam Answers