Which of the following is a benefit of Search Engine Marketing (SEM)?

• Reach out to potential customers actively looking for your product or service
• Create different types of ad formats to show to potential customers
• Target people based on their interests and habits
• SEM is a lot cheaper than any other advertising medium

The correct answer is:

• Reach out to potential customers actively looking for your product or service

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Sources:  Google Digital Garage Final Certification Course

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