Why is it important that you set goals when planning your display ad campaigns?

• To help determine the best way to collate customer data
• To help determine the performance and allow for optimisation
• To help determine where your budget will be spent
• To help determine the performance of your competition

The correct answer is:

• To help determine the performance and allow for optimisation

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Sources:  Google Digital Garage Final Certification Course

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 Google Digital Garage Final Exam Answers