What Is A Keyword Bid?

• Specifies the number of times your ad is displayed in a given month.
• Specifies the maximum price you are willing to pay each time someone clicks your ad.
• Specifies how closely a search query must match your keyword.
• Specifies what price you must pay for your keywords in order to reach position one.

The correct answer is:

• Specifies the maximum price you are willing to pay each time someone clicks your ad.

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Sources: Bing Ads Accreditation study course

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