In Multi-Channel Funnel Reports, How Are Default Conversions Credited?

  • Second to last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • First campaign, search, or ad

The correct answer is:

  • Last campaign, search, or ad

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Analytics Individual Qualification Course

To see all the questions and correct answers of the Google Analytics Individual Qualification Exam, Click HereGoogle Analytics Certification Answers.

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