How Do Learning Periods Impact Campaigns?

• They don’t – they are purely for account managers to test what works.
• They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

 The correct answer is:

• They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.

Sources: SEMrush PPC Automation Certification Course

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