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Course N Guides Logo
  • Google Certification
    • Google Ads
      • Google Ads Shopping
      • Google Ads Search
      • Google Ads Video
      • Google Ads Display
      • Google Ads Apps Assessment
      • Google Ads Measurement
    • Google Analytics
      • Google Analytics For Beginners
      • Google Analytics 360
      • Google Analytics Individual Qualification
      • Google Analytics For Power Users
      • Google Introduction To Data Studio
      • Google Tag Manager Fundamentals
      • Advanced Google Analytics
    • Google Digital Garage
      • Digital Garage Final
      • Google Digital Garage Quiz
  • HubSpot Certification
    • HubSpot Inbound
    • HubSpot Inbound Sales
    • HubSpot Inbound Marketing
    • HubSpot Solutions Partner
    • HubSpot Partner Demo Course
    • Content Marketing
    • HubSpot Email Marketing
    • HubSpot Sales Software
    • HubSpot Marketing Software
    • HubSpot Contextual Marketing
    • HubSpot Service Hub Software
  • SEMrush Certification
    • Advanced Competitive Research
    • Competitor Analysis With SEMrush
    • Advertising Toolkit
    • Affiliate Program Terms
    • Backlink Management
    • Competitive Analysis And Keyword Research Test
    • SEMrush Content Marketing Toolkit
    • SEMrush For Digital Agencies
    • Keyword Research
    • Link Building Test
    • Management, Reporting, And Collaboration
    • SEMrush Mobile SEO
    • SEMrush Amazon Seller
    • Content Marketing Fundamentals
    • SEMrush Local SEO
    • SEMrush Social Media Toolkit
    • SEMrush Site Audit
    • SEMrush SMM Fundamentals
    • Start Selling on Amazon
    • SEMrush SEO Toolkit
    • SEMrush Technical SEO
    • SEMrush PPC Automation
    • SEMrush PPC Fundamentals
    • SEMrush Rank Tracking Test
    • Mobile, International, And Local SEO Test
  • Hootsuite Certification
    • Hootsuite Social Marketing
    • Hootsuite Platform
  • Other Certificates
    • Bing Ads Exam Answers
    • IRB Law Questions with Answers
Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

She should look at total conversions, which automatically include view-through conversions. View-through conversions isn’t a default column in the performance report. She should

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

The existing Display Network and/or Video campaigns within the same Google Ads account. The associated images and videos on Google

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

5 20 500 2 The correct answer is: 2 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Launch Growth Engagement Maturity The correct answer is: Maturity CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

Review the asset report, but wait another two months before taking action – it’s too soon to know how well

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

Which statement is true regarding conversion rates between apps and mobile web?

Mobile web generates conversion rates three times that of shopping apps. Mobile web generates conversion rates ten times that of

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

Select events done by at least 95% of users. Ensure events are being measured accurately. Select events done by more

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

Match the following building blocks of Google App campaigns with their descriptions.

Ad groups Ad assets Individual elements such as lines of text, individual images, or videos. (2) A set of ads

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

To divert traffic to a webpage. To create audio-only ads. To create interactive ads. To serve lead forms. The correct answer is:

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Google Ads Apps Assessment Certification
March 31, 2022 Sara Merlin

What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses

To determine if app users have a preferred banking location. To increase user engagement with the app. To drive phone

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