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Google Certification
HubSpot Certification
SEMrush Certification
Hootsuite Certification
- Hootsuite Social Marketing
- Hootsuite Platform
Other Certificates
- Bing Ads Exam Answers
- IRB Law Questions with Answers

Google Ads Search Certification

March 18, 2022 Sara Merlin

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

Display Search Shopping Video The correct answer is: Display CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Search Certification

March 18, 2022 Sara Merlin

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

Displayed ads are relevant to a potential customer’s Google search. Potential customers can search the ads for specific products. Ads

Google Ads Search Certification

March 18, 2022 Sara Merlin

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign is performing 25% under budget. The campaign needs a 75% improvement to be fully optimized. The campaign is

Google Ads Search Certification

March 18, 2022 Sara Merlin

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Learning granular insights regarding her search network performance Receiving automatically-generated keyword and ad content suggestions Delivering a customized message to the right

Google Ads Search Certification

March 18, 2022 Sara Merlin

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts

Google Ads Search Certification

March 18, 2022 Sara Merlin

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Apply recommendations across multiple layers of his advertising strategy Stay focused on certain keywords Make use of the expanded daily

Google Ads Search Certification

March 18, 2022 Sara Merlin

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) The correct answer is: Target impression

Google Ads Search Certification

March 18, 2022 Sara Merlin

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead

Google Ads Search Certification

March 18, 2022 Sara Merlin

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content.

Google Ads Search Certification

March 18, 2022 Sara Merlin

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

Car Travel Road Bicycle Automobile The correct answer is: Car Automobile CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

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