What are three key elements that any lead nurturing strategy will need?

• Contact management, segmentation, and the buyer’s journey
• Buyer personas, the buyer’s journey, and lead nurturing software
• Lead nurturing software, contact management, and segmentation
• Segmentation, buyer personas, and the buyer’s journey

The correct answer is:

• Contact management, segmentation, and the buyer’s journey

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Sources: HubSpot Inbound Marketing Course

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