True Or False? If Your Marketing Tests Have Over A 50% Failure Rate, Then You’ve Done Something Wrong.

• True, the majority of your tests should be successful.
• True, you should never have over a 50% failure rate with your tests.
• False, the purpose of a test is to prove or disprove your hypothesis.
• False, you need to perform enough tests that more than 50% fail.

The correct answer is:

• False, the purpose of a test is to prove or disprove your hypothesis.

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Sources: HubSpot Content Marketing Course

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