When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?

A buyer persona is an actual representation of your customer based on real data.
A buyer persona is a semi-fictional representation of your lead before they become a customer.
A buyer persona is a semi-fictional representation of your ideal customer.
A buyer persona is a tool you use to define your ideal customer.

The correct answer is:

Sources: HubSpot Email Marketing Course

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