Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

• Give potential customers the ability to contact a business via a text message
• Highlight key information and unique selling points of a business
• Allow users to navigate to specific pages directly from an ad
• Provide potential customers with the ability to call a business directly from an ad

The correct answer is:

• Highlight key information and unique selling points of a business

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Sources: Google Ads Search Certification Course

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