Which is required for an ad to be served to a user?

• The keywords must be relevant to the search term.
• The search terms must be unique to a company.
• The keywords must be unique to only one campaign.
• The keywords must be listed in all ad groups for a company.

The correct answer is:

• The keywords must be relevant to the search term.

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Sources: Google Ads Search Certification Course

To see all the questions and correct answers of the Google Ads Search Certification Exam, Click Here – Google Ads Search Certification Answers.