Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

• It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.
• It directs potential customers to a brick-and-mortar store near them.
• It includes only the lowest-priced product for the search term, which drives new clicks.
• It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

The correct answer is:

• It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

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Sources: Google Shopping Ads Certification Course

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