The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

• Allows advertisers to bid only for clicks from a specific group.
• Uses machine learning to set bids, which saves time.
• Guarantees reduced conversion costs for advertisers.
• Is auction-specific to increase the chance for conversion.
• Allows advertisers to serve ads only at specific times.

The correct answer is:

• Uses machine learning to set bids, which saves time.
• Is auction-specific to increase the chance for conversion.

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Sources: Google Shopping Ads Certification Course

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