Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
The correct answer is:
- Maximize clicks
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Sources: Google Ads Display Certification Course
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