What is the most important thing to consider when optimising a search engine marketing campaign?

• Increasing the bid for the keywords you are targeting
• Increasing the relevance of the keywords, ads, and landing page
• Adding lots of keywords to the campaign to get more traffic
• Continually changing the ad copy

The correct answer is:

• Increasing the relevance of the keywords, ads, and landing page

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Sources:  Google Digital Garage Final Certification Course

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 Google Digital Garage Final Exam Answers