Best practices for using automated bid strategies include the following: (Select 2)

• Use maximum and minimum CPC limits or bid estimates
• Set up a bid strategy and forget about it
• Use all bidding strategies all of the time
• Monitor performance at least once per week

The correct answer is:

• Use maximum and minimum CPC limits or bid estimates
• Monitor performance at least once per week

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Sources: Bing Ads Accreditation study course

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