What needs to happen before you import Custom Audiences into Microsoft Advertising for remarketing?

• You must first click on the Audiences tab.
• You must decide between Bid only or Target and bid in settings.
• Your data management provider must connect to the Microsoft Advertising custom audience feature.
• You must adjust the Default bid adjustment.
• None of the above

The correct answer is:

• Your data management provider must connect to the Microsoft Advertising custom audience feature.

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Sources: Bing Ads Accreditation study course

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