What Are The Two Most Important Things To Keep In Mind When Developing A HubSpot Social Media Strategy? Choose Two:

• Using a free tool to develop great content
• Knowing your buyer persona
• Mapping your business goals to social objectives
• Adding social media links to your website header and footer
• Connecting your social media accounts in email

The correct answer is:

• Knowing your buyer persona
• Mapping your business goals to social objectives

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Sources: HubSpot Marketing Software Course

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HubSpot Marketing Software Certification Exam Answers