Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

• It delivers offers that are more easily found in search engine results.
• It delivers offers that are relevant to the visitor’s needs.
• It delivers offers that align with the correct stage of the visitor’s buyer’s journey.
• It delivers offers that are new for the visitor.

The correct answer is:

• It delivers offers that are more easily found in search engine results.

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