Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

• Segmentation by organic search
• Segmentation by lifecycle stage
• Segmentation by paid campaign
• Segmentation by buyer persona

The correct answer is:

• Segmentation by organic search

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