An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

• A personalized subject line in the email.
• A smart CTA in the email to show different wording to visitors.
• A smart form on the landing page to ask different questions of visitors who come from the email.
• A personalization token on the landing page that displays the first name of visitors who come from the email.

The correct answer is:

• A smart form on the landing page to ask different questions of visitors who come from the email.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

To see all the questions and correct answers of the HubSpot Contextual Marketing Certification Exam, Click Here – HubSpot Contextual Marketing Certification Answers.