In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

• Low traffic website pages, since there’s more to gain because of the low traffic.
• High traffic landing pages, since you’re getting many views on the pages.
• Emails, since they are already targeted when you send them.
• Blog posts, since they are viewed by all of the different lifecycle stages.

The correct answer is:

• High traffic landing pages, since you’re getting many views on the pages.

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