Marketing Automation Is A Key Piece Of Lead Nurturing Because It’s How You Deliver Information. How Is Marketing Automation Defined?

• The software that exists with the goal of automating your marketing actions.
• Automation tools to help automate sales-specific actions.
• The thought process behind delivering information in lead nurturing.
• The software that is used for your entire inbound strategy.

The correct answer is:

• The software that exists with the goal of automating your marketing actions.

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Sources: HubSpot Inbound Marketing Course

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