What Is The Definition Of A Buyer Persona?

• A semi-fictional representation of your ideal customer based on real data and some select educated speculation
• A lead in your database
• A true view of your personas
• A completely fictional representation of your ideal customer based on real data and some select educated speculation

The correct answer is:

• A semi-fictional representation of your ideal customer based on real data and some select educated speculation

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Sources: HubSpot Inbound Marketing Course

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