When Creating A Lead Nurturing Strategy For Your Business, You Need A Goal To Create The Big Picture Strategy For Your Lead Nurturing Campaigns. What Are Three Key Elements That Any Strategy Will Need?

• Contact management, segmentation, and the buyer’s journey
• Buyer personas, the buyer’s journey, and lead nurturing software
• Lead nurturing software, contact management, and segmentation
• Segmentation, buyer personas, and the buyer’s journey

The correct answer is:

• Contact management, segmentation, and the buyer’s journey

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Sources: HubSpot Inbound Marketing Course

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