If A Contact Downloads A Piece Of Your Content, Such As A Newsletter Titled, “The Best Ways To Create Subject Lines For Email,” What Would Be The Best Reaction You Could Take To Continue The Conversation With This Contact?

• Send an email to schedule a demo call with your sales rep.
• Send a follow-up piece of content that builds off that subject.
• Send 2-3 pieces of content that encompass how to build a complete email strategy.
• Don’t send anything yet, wait for them to reach back out

The correct answer is:

• Send a follow-up piece of content that builds off that subject.

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Sources: HubSpot Inbound Marketing Course

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