How is using non-last-click attribution conversions useful for Performance Planner forecasts?

  • To allocate budgets that drive incremental conversions
  • To take advantage of seasonal trends throughout the year
  • To find growth opportunities regarding device targeting
  • To identify the most profitable location targeting

The correct answer is:

  • To allocate budgets that drive incremental conversions

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Sources: Google Shopping Ads Certification Course

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