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Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)

Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)

Click Session time Page load Download Bounce Rate The correct answer is: Click Page load CLICK HERE TO DOWNLOAD FULL

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?

By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

A click event tag A social event tag A page load event tag A reload event tag The correct answer

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval?

The listing must be created using a separate email address. State or federal permission is required to change the address.

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)

View-through impression Maximize conversions Enhanced CPC Target impression share Maximize clicks The correct answer is: Maximize conversions Enhanced CPC CLICK HERE

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?

Google My Business Maps Google My Business Messaging Google My Business Photos Google My Business Insights The correct answer is:

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

Consideration Awareness Loyalty Purchase The correct answer is: Consideration CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?

The cost of products The number of product returns The date of transaction The return on investment The correct answer

Google Ads Measurement Certification Assessment

March 25, 2022 Sara Merlin

If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)

Differences in conversion counts Differences in attribution Differences in ad placement Differences in base pricing Differences in metric formatting The

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