Google Ads Measurement Certification Assessment
Sara Merlin

Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?

Search optimization Website-to-email Lead manipulation Online-to-offline The correct answer is: Online-to-offline CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

Read More
Google Ads Measurement Certification Assessment
Sara Merlin

Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)

He brings data to all his meetings. Data is at the center of every decision made. He starts his day

Read More
Google Ads Measurement Certification Assessment
Sara Merlin

Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)

In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the

Read More
Google Ads Measurement Certification Assessment
Sara Merlin

Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?

Standard access in Firebase Owner on the project permissions in Firebase Standard access in Google Ads Owner on the project

Read More
Google Ads Measurement Certification Assessment
Sara Merlin

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy The correct answer is: An online-to-offline strategy CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

Read More