While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  • Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

The correct answer is:

  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Shopping Ads Certification Course

To see all the questions and correct answers of the Google Shopping Ads Certification Exam, Click HereGoogle Shopping Ads Certification Answers.

Leave a Reply

Your email address will not be published. Required fields are marked *